Dixie Darr

Why I’m Finally Reading Un-Marketing and Why it Took Me So Long

In Books, Uncategorized, work on January 12, 2011 at 7:33 pm

I just started reading Scott Stratten’s Un-Marketing: Stop Marketing. Start Engaging and I’m enjoying it very much. I think it may turn out to be one of my favorite books of the year, and it’s only the second week in January. So why, when I ordered it last September, am I just now reading it?

First, I need to explain that I am a bookaholic. Several years ago, after running out of shelf space, I resolved to stop buying books and instead check them out of the library. That decision has worked pretty well—not that I completely stopped buying books (let’s be honest: that will never happen). But I did start using the library and quickly became what most people would consider a heavy user.

Now, when I hear about an interesting book, my first instinct is to go to the library website and request that it be delivered to my local library branch. I don’t think I quite understood at the time how well this would work. It turns out that the library almost always has whatever book I might want. The only drawback is that sometimes I have to wait a few weeks to get it.

With some books, however, I don’t want to wait, and so I buy those books. That was what happened last fall with Un-Marketing. I’d heard good things about it and didn’t want to wait until it was available from the library, so I bought it. Unfortunately, when it arrived, I had all these books from the library and they had a DUE date when I would have to return them. Obviously, I had to read them first.

Every week, more requested books would appear on the hold shelf at the library, and I had to read them first, too. As the weeks passed, Un-Marketing got buried. I almost forgot I had it. Consider the irony here. I bought it so I wouldn’t have to wait for the library and then didn’t read it because I had to read library books first. I may have to reconsider my book buying strategy.

Then a funny thing happened. I read a tweet from Barbara Winter @joblessmuse pointing me to Scott Stratten’s blog. I learned that many people consider his book not only wildly useful, but also funny. As it happened, I had just finished a book and was looking for the next one to read. Funny as well as useful sounded good to me.

So far, I’ve only sampled a few chapters and have found much to love about this book. The ideas are outstanding, it is funny, and the chapters are short (that may be another post). It gave me several ideas for future posts, so expect to read more about it over the next several days.

Meanwhile, you might want to find a copy. No matter what your business, this book can probably help. Now, I’m going to stop writing and get back to reading.

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